In this episode of Inside Star Citizen, the focus is on the importance of branding in the game and how it adds to the immersion and narrative. The Montreal-based Branding team is highlighted, showcasing their efforts in creating a cohesive visual identity for the various companies, factions, and societies in Star Citizen.
In this episode of Inside Star Citizen, the focus is on branding and its importance in the game. The host discusses how branding adds to the fun and immersion of the game, especially with the numerous factions, planets, and locations being developed. The Montreal-based Branding team is highlighted, and their role in creating a cohesive visual identity for the various companies, factions, and societies in the game is discussed.
The team’s lead talks about joining the team and the initial challenges of unifying the existing branding and logos, which were created by different artists over a span of ten years. They aim to bring consistency and a unifying vision to the brands, enhancing the game’s narrative and immersion. The team’s work goes beyond logos and posters, as they also contribute to character design, ship manufacturers, marketing, and web design.
The host mentions specific examples of their work, such as creating navigational signage for landing zones and defining the visual identity of manufacturers like Marai and Crusader. They also discuss the process of creating branding for factions like Rough and Ready, and how they incorporate elements like graffiti and tattoos to add depth and storytelling to the game.
The importance of branding in making the game feel more real and creating an emotional connection for players is emphasized. The host concludes by highlighting the ongoing Lunar New Year event and encourages players to check out the details on the official website. Overall, the episode provides insight into the role of branding in Star Citizen and showcases the efforts of the Branding team in creating a visually consistent and immersive universe.