The video critiques AMD’s lackluster presence at CES 2025, particularly regarding the anticipated 9070 series GPUs, and expresses concern over the company’s reactive strategy in the competitive GPU market, especially against NVIDIA’s upcoming 580 series. Despite some positive performance rumors for the 9070 XT, the creator urges AMD to focus on delivering genuine value rather than merely responding to competitors, while remaining skeptical about the company’s ability to effectively execute this strategy.
The video discusses the disappointing presence of AMD at CES 2025, particularly regarding the anticipated RDNA 4-based 9070 series GPUs. After the event, AMD attempted to reassure fans about their strategy, but the creator argues that the evidence suggests otherwise. The lack of announcements at such a crucial event has led to confusion and anger among AMD’s fanbase, and the creator believes that AMD is at risk of falling behind in the competitive GPU market, especially with NVIDIA’s upcoming 580 series cards.
AMD’s explanation for not showcasing the 9070 cards at CES was criticized as nonsensical. The company cited time constraints but later acknowledged that they wanted to observe NVIDIA’s announcements before finalizing their own product positioning. This inconsistency raised doubts about AMD’s commitment to their graphics lineup, which has been perceived as a lower priority for years. The creator emphasizes that this focus on competition rather than value creation could lead to AMD’s downfall.
Despite the setbacks, there are hints that the 9070 series may still perform well. The creator discusses rumors that the 9070 XT could outperform the 7900 XTX, suggesting that AMD might be adjusting power limits to enhance performance. However, the creator expresses skepticism about AMD’s claims and suggests that the company is reacting to NVIDIA’s pricing strategies, which have forced AMD to reconsider their own pricing and positioning.
The video also highlights the challenges AMD faces in pricing the 9070 series competitively. With NVIDIA’s 580 series expected to be priced lower than anticipated, AMD is in a difficult position, as they have to price their 9070 cards in a way that aligns with NVIDIA’s offerings. The creator criticizes AMD for their reactive approach and urges the company to focus on delivering genuine value to consumers rather than merely copying NVIDIA’s strategies.
In conclusion, the creator believes that AMD has an opportunity to win back consumers by emphasizing raster performance over upscaling technologies like FSR 4. They suggest that AMD should position the 9070 series as true 70-class cards at affordable prices, which could help regain market share. However, the creator remains skeptical about AMD’s ability to execute this strategy effectively, given the company’s history of mismanagement in their graphics division. The video ends with a call to action for viewers to support the channel.
