In this video, SaltEMike reacts to the Inside Star Citizen episode “Expanding Branding,” expressing his excitement about the new schedule for the show and highlighting the importance of branding in Star Citizen. He appreciates the work of the branding team in creating visual consistency and contextual meaning for the game’s various companies and factions, but emphasizes the need for gameplay development to take priority over branding.
In this video, SaltEMike reacts to the Inside Star Citizen episode titled “Expanding Branding.” He expresses his excitement about the new schedule for Inside Star Citizen and comments on how they often make videos based on just a few sentences from the monthly report. The video highlights the importance of branding in Star Citizen and introduces the branding team from CIG Montreal.
The branding team discusses their role in creating visual consistency and contextual meaning for the various companies, factions, and societies in the persistent universe. They aim to bring a unifying vision and consistency to the branding, which includes logos, posters, character design, ships, marketing, and web design. They believe that branding is an essential part of environment development and helps with immersion and storytelling.
They showcase their work on different brands, such as Mari, Drake, and Crusader, and explain their approach in unifying the vision and defining the essence of each brand. They also discuss their work on pyro, where they focused on graffiti and creating the identity of factions. They collaborated with the character team to design tattoos that align with the faction’s direction.
SaltEMike acknowledges the importance of branding in making the game feel more immersive and real. However, he also points out that branding alone is not enough if it is not supported by the game’s overall experience and engagement with the players. He suggests that the game should determine the art style and branding, rather than the other way around.
Overall, SaltEMike appreciates the branding team’s work and sees the potential in their contributions to the game. However, he also expresses his hope that the gameplay team will prioritize the development of the game itself, as branding alone cannot compensate for the lack of gameplay experience.