In a video discussing branding in Star Citizen, the team in Montreal focuses on creating an immersive player experience by refining and consolidating ship brands, establishing visual identities through style guides, and incorporating unique elements like gang brands and faction logos. Their goal is to create a cohesive and living world for players to fully immerse themselves in, while also reminding viewers to stay safe in the game.
In a video released on February 8, 2024, CED discussed the expansion of branding in Star Citizen. As a Valentine’s Day promotion, a variety of ships and paint skins are available for purchase, with a reminder that real money is not necessary for these items. The branding team in Montreal is focused on creating a cohesive and immersive player experience. They work closely with the lore team to ensure that each ship brand has distinct and key features. The team has been consolidating and refining older brands, such as Drake, to convey a clear message.
The team emphasized the importance of style guides in establishing the visual identity of each brand, including text, shapes, and colors. Crusader, with its blue and white theme, has a significant influence on Orison. The team has developed new communication channels and tools to facilitate collaboration within the development team. A brand catalog has been created for CIG employees, providing access to logos, colors, and the essence of each brand.
The challenges of creating branding for Pyro were discussed, particularly in relation to graffiti and the portrayal of a rundown and dirty environment. The inclusion of gang brands and faction logos helps players navigate and understand their surroundings. Gangs also have unique colors and tattoos that are preserved within the style guides. Overall, the branding team’s goal is to create a living world that players can fully immerse themselves in. The video concludes with a thank you to viewers and a reminder to stay safe in the game.